Every January, millions of people commit to Dry January with the best of intentions. Taking a break from alcohol can be a positive reset, offering space to reflect on habits, improve sleep, and start the year with a sense of purpose.

But for many people, Dry January is much harder than expected.

Social occasions, long-standing routines, stress, and simple habit can make abstaining feel overwhelming — especially after the initial motivation wears off. If you’re finding it difficult to keep going, you’re not weak or failing.

It’s important to say this clearly: there is nothing wrong with choosing Dry January, and for many people it works well. But there’s also nothing wrong with acknowledging that it can be challenging — and that sometimes additional support is helpful.

At Drink Less Method, we work with people who want to reduce their drinking in a safe, supported way. Some of the people we help are doing Dry January and finding it tougher than they expected. Others are aiming for longer-term change and want tools that work beyond a single month.

Our approach isn’t about encouraging drinking or discouraging abstinence. Instead, it’s about recognising that lasting change often happens gradually, especially when habits are involved. Using clinically informed methods, we help people understand why drinking urges happen and how they can become easier to manage over time.

If you’re doing Dry January and struggling, getting support doesn’t mean giving up on your goal. For some, it means finding a way to reduce drinking safely, regain a sense of control, and continue moving in a healthier direction without unnecessary guilt or pressure.

January is often framed as a test of willpower. We see it differently. It’s an opportunity to learn more about yourself, your habits, and what kind of support helps you make changes that last.

Whether you complete Dry January or not, what matters most is progress, honesty, and self-compassion. And if you decide you’d like help along the way, we’re here.

Start your free consultation here