The Trusted Science Behind the Drink Less Method

The Sinclair Method (TSM): A Smarter Way to Regain Control Over Your Drinking

The Sinclair Method (TSM) is a medically supported approach that helps people cut back on alcohol and regain control — without demanding total abstinence from the start. It works by helping the brain ‘unlearn’ the patterns that keep people drinking. Over time, this method can reduce cravings and the urge to drink, making moderation achievable for many who have struggled with willpower alone.

What Is The Sinclair Method?

As explained by Dr. John David Sinclair himself, a pioneering researcher in this field who said:


The Sinclair Method uses the nervous system’s own mechanism, called ‘extinction,’ for gradually removing the interest in alcohol and the behaviours involved in alcohol drinking”

Dr. John David Sinclair

In simple terms, alcohol dependence isn’t just about withdrawal or lack of discipline — it’s a learned habit built in the brain’s reward system. Every time we drink, the brain releases endorphins (natural feel-good chemicals) that reinforce the behaviour. For some people, genetic and biological factors make this reinforcement loop much stronger, which is why simply ‘stopping’ can feel difficult or impossible.

How It Works

The breakthrough behind TSM is that it uses a medication, such as naltrexone, to temporarily block the brain’s reward response before you drink. When you take the medication as prescribed — usually about an hour before consuming alcohol — it prevents those endorphins from creating the usual sense of reward.

With continued use, the brain gradually unlearns the connection between alcohol and pleasure, reducing cravings and compulsion. It is simply helping the brain break habits.

Why It Works – Pavlov’s Dog

Think of Pavlov’s famous dogs: they learned to salivate when they heard a bell because they expected food. When the food stopped coming, the response faded away. TSM applies a similar idea — by blocking alcohol’s reward, the brain slowly stops expecting that ‘buzz’ and, in turn, drinking loses its grip.

Pavlovs Dog infographic

The Benefits of The Sinclair Method

  • Targets the root cause of craving and loss of control in the brain.
  • Uses safe, non-addictive medication.
  • Allows you to reduce drinking gradually, at your own pace.
  • No need for abstinence.
  • Supported by decades of clinical research and positive outcomes (78% success rate)

The Sinclair Method in the Press

The £3 miracle pill hailed as ‘Ozempic for drinking’

Outlet: The Independent (Oct 15, 2024)

Explains why naltrexone is being talked about in the UK as an inexpensive, under-used option to reduce drinking; describes mechanisms, the Sinclair Method idea of taking it before drinking, barriers to NHS prescribing and some patient stories.


My drinking habit — and the pill that helped me to cut down

The Times (Jun 14, 2024)

First-person account from a woman who used naltrexone (and the Sinclair Method) to reduce alcohol intake — blends personal experience with explanations of how the drug works and discussion of access issues in the UK.


I took a pill to help fix my drinking problem

Outlet: The Telegraph (Sep 15, 2024)

Personal narrative and explainer by journalist Annabel Fenwick Elliott describing the Sinclair Method and how naltrexone was used to reduce drinking; discusses practicalities and cultural resistance.


The Science Behind Recovery: Let’s Talk About Naltrexone

Psychology Today (Apr 10, 2025)

Magazine-style explainer by Smita Das, MD, PhD, MPH, (Clinical Associate Professor at Stanford and VP of Psychiatry and Complex Care at Lyra Health) summarising how naltrexone blocks reward, its clinical uses (alcohol and opioid disorders), tolerability, and why it remains under-utilised; recommends greater clinician awareness.


Naltrexone Is the Ozempic for Alcoholism

Psychology Today (May 29, 2025)

Opinion piece by Mark S. Gold, M.D. framing naltrexone as a low-cost drug gaining renewed attention; argues for wider adoption while noting limitations.